Square Chart

Pie chart radical improvement


Examples and data from the bagel and crackers market survey by Proryv Inc.

As is known the pie chart is a very ineffective way of presenting information. It uses two and sometimes three dimensions to present a one-dimensional data array.

A simple table copes with this task much better, and delivering 3-4 numbers to a reader may require just a well-phrased sentence.

The cracker market is dominated by Zvezdniy brand with a 43.5% share; Alexeevskiy and Serpukhovskiy bread-baking plants are rather popular with 5% each, the Slavianskoye brand has 1.3% and Moskvichka accounts for 0.5%.

On the other hand, two-dimensional objects could and should be used but only when it’s appropriate. When demand for goods or services among people of various gender, age and income is studied, comsumer segmentation and their interest in a product are both equally important.

The square chart developed by Artem Gorbunov Design Bureau is ideal for such instances to showcase the data.

You need to spend a couple of minutes to teach yourself to make sense of the chart but it will pay off when you have to compare data from several surveys. The sequenced squares deliver all the variations and trends at your fingertips.

Another example of using squares is represented by the infogram on the Russian people’s financial standings.

Infogram by Artem Gorbunov Design Bureau. On December 19 and 20 of 2009 two thousand people from a hundred cities and settlements of Russia participated in a survey called “Financial Standing: Estimates and Expectations”.